Competitive intelligence for health, wellness, and expert-led brands

Know what to do next.

See where your account stands, what is limiting growth, which peers prove the gap, and the next actions to take.

6dimensions15sections90day path

Fictional sample intelligence brief

@glowstate

Representative report structure · no client data

48 / 100

Section 01 · Diagnosis

Where the account stands.

Content strategy32
Engagement depth55
Brand cohesion68
Conversion path22
Format discipline44
Audience trust61

Primary constraint

A coherent brand without a repeatable distribution system.

Strong identity is not translating into discovery because format selection and post-to-post continuation are inconsistent.

Section 02 · Same-tier context

The gap is distribution discipline.

Comparable fictional accounts are not winning through a different niche. They repeat recognisable formats and guide first-time profile visitors more deliberately.

72

@peakmethod

Repeatable series

61

@formdaily

Faster replies

53

@buildclub

Clearer profile path

A real report explains why each peer is relevant, what evidence supports the comparison, and where collection limits apply.

Section 03 · Ranked next actions

What to do next.

01

Shift the format mix

A concrete owner, format, and measurement checkpoint replaces generic advice.

02

Tighten reply time

A concrete owner, format, and measurement checkpoint replaces generic advice.

03

Guide first visits

A concrete owner, format, and measurement checkpoint replaces generic advice.

30-day checkpoints

  • ✓ Format mix moved toward repeatable short-form and carousel series
  • ✓ Reply time under 90 minutes on priority posts
  • ✓ One same-tier partnership post with a defined audience handoff
Scroll through the sampleSection 1 / 3

The method

From signal to a decision you can use.

We separate what can be observed from what must be interpreted. Then we rank the actions most likely to change the account.

Evidence → diagnosis → decision

01

Observe

We collect public content, approved account metrics, and repeatable format signals.

02

Diagnose

We separate evidence from interpretation, compare like with like, and state where the data stops.

03

Decide

We rank the next actions by impact, effort, and the account’s current stage.

Private by default

Reports stay owner-scoped, with controlled sharing when you choose it.

Limits stay visible

Unknowns remain unknown instead of being filled with invented certainty.

Calibrated by media strategy

Interpretation reflects account maturity, audience behavior, and format context.

Inside every report

The answers that matter. No dashboard theater.

The report is designed to be read, discussed, and used. Every section moves from evidence to implication to action.

01

Diagnosis

Where the account stands across content, growth, engagement, brand, and conversion — plus the structural issue limiting reach, trust, or audience action.

02

Competitive context

Relevant same-tier accounts that reveal a credible gap, with benchmark scores and format comparisons that explain where the difference comes from.

03

Action plan

A ranked next-week execution plan with formats, angles, owners, and measurable checkpoints for the next 30 and 90 days.

04

Revenue move

The commercial action that fits the audience and current maturity, timed to land when trust and engagement are strongest.

Start with the focused diagnosis.

No credit card. Upgrade only when the reports earn their keep.

Run a Free Pulse Audit

Audit feedback

Loved by our community.

Kas di Kos Team

The information you provided is incredibly insightful and offers actionable steps that align with our direction. We fully agree with your recommendation to showcase products in real lived-in spaces that are attainable because we believe that curation exists at every level. Your analysis confirms that we are making the right decisions with this pivot, and we cannot thank you enough.

Pricing

Start with a Pulse. Upgrade for depth.

The free Pulse identifies the decision. Paid plans add complete evidence, peer context, execution detail, and refinements.

Pulse

Free

One focused decision-ready diagnostic

  • Six-dimension score
  • Primary constraint
  • Three immediate moves
Run a Free Pulse Audit

Starter

Most popular
$30/ month

5 complete reports per month

  • 15-section intelligence report
  • Same-tier peer benchmarking
  • 7-day and 90-day plans
  • One refinement
Choose Starter

Pro

$50/ month

15 extended reports per month

  • Everything in Starter
  • Extended content diagnosis
  • Competitor deep-dives
  • Two refinements
Choose Pro

Enterprise · Custom intelligence engagements

Customized to what you need.

Enterprise audits are tailored to your company or marketing agency. Tell us what you need, and we’ll customize the audit, scope, and deliverables around your goals and priorities.

For companies · Marketing agencies

01

Define the brief

We begin with the decision your company or client needs to make.

02

Shape the scope

Accounts, markets, research depth, and deliverables are set around that brief.

03

Deliver for action

The engagement is structured for the people who need to use the work.

A scope built around your brief

The engagement adjusts where the decision demands it.

Goals and priorities
Accounts and markets
Research depth
Deliverable format

Custom engagement

Pricing is provided based on your specific needs.

Talk to Us

Blueprint Audit · Pre-launch strategy

Build the account before you try to grow it.

For new, early-stage, or repositioning brands. The Blueprint turns a loose idea into a clear niche, a repeatable content system, and a practical first 90 days.

Best for pre-launches · Rebrands · Early-stage accounts

01

Position

Define the niche, audience, competitive whitespace, and profile direction.

02

Build

Shape the content pillars, visual identity, brand voice, and format mix.

03

Launch

Follow a month-one calendar, Stories plan, engagement playbook, and 90-day growth path.

Your 15-section launch foundation

Niche and positioning audit
Competitive landscape
Content pillar architecture
Profile optimization checklist
Visual identity framework
Brand voice and format mix
Month-one content calendar
Launch readiness and blind spots

One-time strategy

$79

A complete pre-launch foundation and 90-day roadmap. No subscription.

Get the Blueprint

What to expect

Evidence with its limits attached.

AuditLayerMedia uses public information and approved account data. Reports state collection limitations and confidence context rather than filling gaps with invented certainty.

How long does an audit take?

Most reports are ready in 6–8 minutes. Status pages show the real worker phase while research is running.

Which platforms are supported?

Instagram, TikTok, and YouTube are the primary supported platforms. Data access varies by account and platform.

Can I connect Instagram without a Facebook Page?

Yes. Business and Creator accounts connect directly through Instagram Business Login with read-only access.

Can I share the report?

Yes. Ready reports can be read in the focused reader and shared through controlled links.