Observe
We collect public content, approved account metrics, and repeatable format signals.
Competitive intelligence for health, wellness, and expert-led brands
See where your account stands, what is limiting growth, which peers prove the gap, and the next actions to take.
Fictional sample intelligence brief
Representative report structure · no client data
The method
We separate what can be observed from what must be interpreted. Then we rank the actions most likely to change the account.
Evidence → diagnosis → decision
We collect public content, approved account metrics, and repeatable format signals.
We separate evidence from interpretation, compare like with like, and state where the data stops.
We rank the next actions by impact, effort, and the account’s current stage.
Private by default
Reports stay owner-scoped, with controlled sharing when you choose it.
Limits stay visible
Unknowns remain unknown instead of being filled with invented certainty.
Calibrated by media strategy
Interpretation reflects account maturity, audience behavior, and format context.
Inside every report
The report is designed to be read, discussed, and used. Every section moves from evidence to implication to action.
Where the account stands across content, growth, engagement, brand, and conversion — plus the structural issue limiting reach, trust, or audience action.
Relevant same-tier accounts that reveal a credible gap, with benchmark scores and format comparisons that explain where the difference comes from.
A ranked next-week execution plan with formats, angles, owners, and measurable checkpoints for the next 30 and 90 days.
The commercial action that fits the audience and current maturity, timed to land when trust and engagement are strongest.
Start with the focused diagnosis.
No credit card. Upgrade only when the reports earn their keep.
Audit feedback
The information you provided is incredibly insightful and offers actionable steps that align with our direction. We fully agree with your recommendation to showcase products in real lived-in spaces that are attainable because we believe that curation exists at every level. Your analysis confirms that we are making the right decisions with this pivot, and we cannot thank you enough.
Pricing
The free Pulse identifies the decision. Paid plans add complete evidence, peer context, execution detail, and refinements.
One focused decision-ready diagnostic
5 complete reports per month
15 extended reports per month
Enterprise · Custom intelligence engagements
Enterprise audits are tailored to your company or marketing agency. Tell us what you need, and we’ll customize the audit, scope, and deliverables around your goals and priorities.
For companies · Marketing agencies
We begin with the decision your company or client needs to make.
Accounts, markets, research depth, and deliverables are set around that brief.
The engagement is structured for the people who need to use the work.
A scope built around your brief
Custom engagement
Pricing is provided based on your specific needs.
Blueprint Audit · Pre-launch strategy
For new, early-stage, or repositioning brands. The Blueprint turns a loose idea into a clear niche, a repeatable content system, and a practical first 90 days.
Best for pre-launches · Rebrands · Early-stage accounts
Define the niche, audience, competitive whitespace, and profile direction.
Shape the content pillars, visual identity, brand voice, and format mix.
Follow a month-one calendar, Stories plan, engagement playbook, and 90-day growth path.
Your 15-section launch foundation
One-time strategy
$79
A complete pre-launch foundation and 90-day roadmap. No subscription.
What to expect
AuditLayerMedia uses public information and approved account data. Reports state collection limitations and confidence context rather than filling gaps with invented certainty.
Most reports are ready in 6–8 minutes. Status pages show the real worker phase while research is running.
Instagram, TikTok, and YouTube are the primary supported platforms. Data access varies by account and platform.
Yes. Business and Creator accounts connect directly through Instagram Business Login with read-only access.
Yes. Ready reports can be read in the focused reader and shared through controlled links.